ADS Team
3 min read
25 Jul
25Jul

Published: July 25, 2025

By Accend Digital News Team


Overview: Kenya’s Rapid Digital Shift

Kenya’s telecommunications industry has undergone significant transformation in the past five years. With over 53 million active SIM cards, mobile broadband adoption nearing full penetration, and a dynamic race in 4G and 5G deployment, Kenyans now have more choices—and questions—than ever before.At Accend Digital Solutions, we analyzed the current telecom landscape to empower businesses and everyday users to make informed decisions when choosing a network provider.



ProviderMobile SIM ShareBroadband Share5G Rollout
Safaricom~65.7%~63.1%Active in major towns
Airtel~29.6%~32.6%Launched 2023
Telkom Kenya~1.7%MinimalNot yet deployed

📈 Market Share Snapshot (As of Mid-2025)


The market remains largely a two-horse race, with Safaricom and Airtel controlling over 95% of Kenya’s mobile and broadband traffic.

📶 Coverage & Performance

Safaricom

  • Pros: Widest national reach, stable M‑Pesa services, early 5G adoption, fast mobile internet.
  • Cons: High costs, frequent complaints about fast-depleting bundles, data throttling under "unlimited" packages.


Airtel Kenya

  • Pros: Strong urban coverage, competitive pricing, favourable data bundle value, growing 5G network, growing interest for Airtel Money, thus more agents emerging.
  • Cons: Slower expansion in remote areas, occasional latency issues.


Telkom Kenya

  • Pros: Budget-friendly bundles.
  • Cons: Poor rural coverage, limited broadband reliability, frequent customer service concerns, Difficulties in sim replacement services.



🧠 What Should Kenyans Look for in a Network?

Whether you are a small business owner, digital nomad, or content creator, here’s what to consider when choosing a provider:

  1. Coverage in Your Region – Use test SIMs to confirm signal strength.
  2. Value for Data – Check per-GB cost and throttling policies.
  3. Mobile Money Ecosystem – Safaricom remains dominant for M‑Pesa, while Airtel Money is catching up fast due to its free money transfer deal.
  4. 5G Availability – If you rely on high-speed internet for business or streaming.
  5. Reliability and Transparency – Consider app performance, hidden charges, and customer feedback.

💡 Our Insight

The trend is clear: Airtel is catching up fast, especially in the urban and SME segments, while Safaricom maintains an edge through its infrastructure and ecosystem. Telkom risks falling further behind unless significant upgrades are made.As digital strategists, we recommend benchmark testing in your locality and evaluating data rollover policies, hidden renewals, and FUP (Fair Usage Policies) before fully committing to a provider.


📣 Our Take...

Kenya’s telecom evolution reflects a larger digital transformation—and consumers are at the heart of it. At Accend Digital Solutions, we continue to monitor and evaluate ICT infrastructure trends to help you stay connected and make smart tech choices.Have questions about integrating mobile solutions into your business? Talk to us today – we’ll guide you through digital transformation that delivers.


#AccendNews #KenyaTelecom2025 #DigitalKenya #5GInKenya #SafaricomVsAirtel #MobileDataTrends

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